About us
Enhance your meals
Growing fresh, organic vegetables is our passion, and we provide the best tools and resources to help you cultivate your own garden. Just like a superhero needs their gadgets, every gardener needs quality seeds and supplies to thrive.
There is no magic, it's time to get the fresh vegetables you deserve.
A new fresh experience
Working in the kitchen is great, but cooking with fresh ingredients from anywhere is even better. With our delivery service, accessing quality vegetables has never been so easy.
Get fresh produce, where and when you want it.
Increase your culinary creativity
Meet our team of farmers
Passionate experts fueling our growth
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the cultivation of fresh vegetables, marketing, and customer experience strategies.
Tom Fields
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the agricultural industry, Mich has helped the company to get where it is today. Mich is among the best minds in sustainable farming.
Emily Green
Chief Agricultural Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house farmers and looks after the community of thousands of vegetable enthusiasts.
Iris Joe
Chief Agricultural Officer
Emily, with her extensive knowledge of agriculture, helps us ensure that our vegetables are grown sustainably and meet the highest quality standards. Her passion for fresh produce drives our success.